3 Creative Ways to Use ChatGPT for Your SEO Articles

Estimated reading time: 9.7 minutes

ChatGPT has taken the digital world by storm and more businesses are using AI for automating tasks and shrinking creative exhaustion. For good reason too. With burnout causing a not-so-silent crisis, work and life demands have become too demanding for most.  

As a small business owner and SEO content writer, I get it.  

Which is why, like any smart copywriter, I’ve explored and experimented with ChatGPT content. 

Here’s what I learnt. 

Despite the hype around ChatGPT articles, it isn’t the holy grail to your content woes. Sure, it can be a companion, but AI-generated content cannot replace SEO articles – and nothing beats that human touch for creating authentic connections with your audience. While ChatGPT is helpful as a foundation, no one should rely solely on AI tools to create content. Especially if you want to provide real value. 

Still, there’s a place for ChatGPT if you know how to use it intelligently. 

More importantly, those who embrace the ever-changing digital landscape must understand what good content writing is and how it works for such tools to be successful. 

This article can teach you creative ways to combine ChatGPT with human skill. It’s for educating business owners on the best strategies and what to be aware of. 

Understanding ChatGPT

But first, what is this ChatGPT that’s dominating headlines?

Open AI’s ChatGPT is a powerful deep-learning tool that provides answers in seconds. It uses a Language Learning Model (LLM) to understand the intricate relationships between words and information and sources responses from an extensive dataset of websites, online books and journals.

You can ask the computer bot questions and converse with it like a person. Then it regurgitates content and answers into new prose. Similar to responses from a Google search, but much faster and without citing sources. 

Of course, taboo subjects are off limits, such as trying to overthrow the government and illegal activities. There are also questions ChatGPT won’t answer

ChatGPT prompts

Let’s dig into how I’m harnessing ChatGPT for SEO articles. 

1. Eliminate Procrastination 

One way I’ve been using the AI tool is to amplify productivity. For most creatives, this means eliminating procrastination areas. 

Those deep rabbit holes we sometimes get stuck in. 

Procrastination is something most writers and business owners face. Quotes from avid creatives remind us that writing is 90% procrastination, and pie graphs poke fun at the writing process. A chunk of time gets spent staring blankly at the wall, binge-snacking and random Internet surfing – a tidal wave away from productive research. 

I know because I can be guilty of it too. 

The Writing Process - Pie chart by Outstanding Screenplays

With ChatGPT, you have a procrastination killer. It can be a handy helper for drafting article structure and sub-headings, and gives you a blueprint to work from.  

For example: I asked ChatGPT to suggest subheadings for this piece. Although I had already mapped the points, it’s a good way to find new angles or ideas you might not have thought about. 

ChatGPT SEO article heading suggestions

Fire up Your Creative Synapses

ChatGPT is a catalyst for fast idea generation. It can be the perfect tool for when inspiration isn’t striking. 

While I prefer picking up a book and disconnecting for 20 minutes to fire up my creative synapses (as Stephen King does), client deadlines often take priority. For those times – or to get your juices flowing – use ChatGPT to brainstorm ideas. 

The best way to do this is by starting a conversation.  

Just as you would brief a copywriter, ChatGPT needs detail and precise objectives to generate worthy ideas, topics and research. 

With the right person behind it, ChatGPT can revolutionise your research game. Use it as a researcher for:

  • Brainstorming blog topic ideas
  • Recommending headlines
  • Industry research 
  • Exploring the initial points for SEO articles
  • Finding potential pain points linked to your target customer

There needs to be a partnership between a qualified writer and ChatGPT to make this relationship work for quality SEO content. A copywriter can refine and expand the data for your brand voice, goals and audience. Then uses their expertise to bring it to life and add vital SEO copywriting elements. 

Additionally, you want an industry expert who knows your niche and understands the importance of value-added content that connects and converts.

Because that’s something ChatGPT articles can’t do. 

You can use the AI tool as a launchpad for creating more engaging ideas. But it’s only a dirty draft with serious limitations. These include:

  • Privacy and plagiarism: Generated content is paraphrased from existing content without proper attribution
  • Superficial and soulless: Robotic content, limited creative thinking and zero personal experience and emotional intelligence
  • Stifles creativity: Over-dependence on AI technology can lead to less collaboration and creativity, steering content away from that vital human touch
  • Poor quality: Google rewards high-quality, people-first content which AI content can’t always produce. If it’s not helpful and reliable, your content will be devalued
  • Lack of experience and personalisation: Content must show Experience, Expertise, Authority and Trustworthiness to build trust and credibility with your audience 
  • Lack of search engine optimisation: ChatGPT lacks the understanding and insights a human SEO copywriter or specialist has. What’s more, it can’t provide essential data on website traffic, rankings and conversions
  • Lack of research and comprehension: Yes, it’s a research tool but you still need to understand your audience and the different ways of communicating with them first. Research for your messaging is a step you can’t skip
  • Lacks real-time data: Its knowledge cut-off date is September 2021 making ChatGPT ineffective for recent research and statistics

I’ve also been using the AI tool to make space for fresh ideas by eliminating clichéd and obvious concepts. I stole this great idea from Tom Roach, an expert in marketing and branding. 

2. Discover Seed Keywords and Phrases

ChatGPT can assist with keyword research by suggesting relevant search terms to expand your list. Tell it your topic, brief it on your business and target audience, and ask for associated keywords and phrases. 

It’ll spit out ideas in seconds – but I wouldn’t be using it solely for keyword research. 

Think of ChatGPT as an alternative to Google’s Keyword Planner. You still need other platforms like Semrush or UberSuggest for reviewing the raw data, and it doesn’t replace the skills of an SEO copywriter for finding the most appropriate search terms and using them in your content.  

The thing about keyword tools such as ChatGPT, Yoast, Ubersuggest and Semrush is they’re simply tools. They make our jobs easier but you need human expertise for the final decision. More importantly, you need a creative copywriter who knows how to find ranking keywords and turn them into relatable content that’s unique and better than what’s ranking in the first spots. 

While this trick doesn’t replace the skills of an SEO pro, it can give you a starting point. But it won’t provide information on search volume, intent, SERP features or keyword difficulty, which are vital for keyword research.

ChatGPT SEO example:

ChatGPT SEO example keywords

Ideally, ChatGPT could’ve recommended location-specific search terms since Perth and Australia are in the brief.

The below example provides a better response. I like how it recognised you need additional tools for in-depth data and mentioned niche-related keywords, however, this was only after I regenerated the response. 

ChatGPT SEO keyword suggestions

Hot Tip: Google any keyword ideas you get from ChatGPT to see what content is ranking, identify gaps, and better understand the search intent. You should never rely on ChatGPT for your SEO strategy either.

3. Gather Helpful Information

People want helpful content that’s written by humans for humans. If your content doesn’t prove experience and meet the E-E-A-T standards, then it won’t be deemed helpful by your audience and Google. Consequently, it’ll be devalued and dropped in the search rankings. 

Creating helpful content starts with gathering essential information. While you shouldn’t use AI tools to write your web copy and blogs, ChatGPT can streamline how you collect data. This makes your day more productive and provides a platform for fleshing out content and adding copywriting expertise. 

For example: Recently I was writing an article for my local winery client. They wanted a piece on annual organic audits to show their customers why certified standards and inspections are important. 

I knew I needed more information from my client to begin. 

Usually I’d spend 15-20 minutes researching potential topics and angles and mapping points to include. Instead this time, I called on ChatGPT. 

I had an idea of the points to highlight and used this to prompt ChatGPT. This is what it said:

ChatGPT prompts - organic audit SEO article example

I wasn’t going to get AI tools to write the content – ChatGPT isn’t an article writer. But it enabled me to send the right questions to my client and uncover the information I needed for mapping and writing the piece. By doing so, I saved 20 minutes in research. 

The result was a unique blog tailored to their winery and vineyard, and why these audits matter to their products and customers. 

Expert Tips for Effective ChatGPT Content

Writing SEO content that provides value demands a certain level of skill, experience and creativity – something AI tools aren’t yet equipped with. Yet there are ways to embrace the tool. 

Make sure you:

  • Add ‘experience’ elements – the first E in E-E-A-T – professional experience and human experience
  • Master the art of writing good ChatGPT prompts
  • Double-check suggested article titles and topics haven’t been used before
  • Provide specific instructions and always refine
  • Use words like ‘expand’ to delve deeper into a point or topic
  • Fact-check information for accuracy and plagiarism 
  • Review ChatGPT SEO articles for sensual experience – sights, touches, tastes and smells breathe more humanity into content
  • Enhance the content ie: visuals, quotes, statistics and internal linking to related articles 
  • Download the ChatGPT Chrome extension 
  • Create content machines can’t replicate

ChatGPT content pros and cons

The Takeaway

AI is already starting to fill the Internet with noise, ultimately making quality human-created content more valuable.  

Still, the question remains. Will AI tools like ChatGPT replace creative copywriters? 

It depends on your standards. 

Canva didn’t replace graphic designers and neither will AI for copywriters and SEO specialists. 

But there’s no use denying the technology – it’s already here. Rather than treating AI as a replacement for human expertise though, use it as a tool. Supplement your productivity and accelerate how you work. 

ChatGPT isn’t an SEO article writer. It’s an assistant – and a limited one at that. And it doesn’t excuse you from working on the real foundation of great content writing: listening, empathy and connection.

I’m a creative copywriter who offers SEO content writing services that make your brand stand out. 
My storytelling, writing and SEO experience gives me the skills needed to craft content that machines replicate. Insightful content that connects and converts. 
Get in touch and let’s refresh your web copy and blog content.

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