5 of the Best Free Small Business Tools You Should be Using

Estimated reading time: 8.5 minutes

Are you busy juggling your business?

Client projects, catching up on admin and scheduling time for content efforts is enough to consume most people’s week. Fortunately, the right business tools in your arsenal can make all the difference.

Digital toolboxes are built around your business and contain all the essentials to make life easier. They streamline your day, fine-tune writing tasks, help track website activities and make your products and services more attainable. Once built you have the best tool (or tools) to tackle the job at hand.

There’s a great quote by Stephen King that sums up the importance of building a well-constructed toolbox. These wise words apply whether you’re a writer, business owner, parent, manager, tradie, creative, employee or apprentice. 

“It behoves you to construct your own toolbox and then build up enough muscle so you can carry it with you. Then, instead of looking at a hard job and getting discouraged, you will perhaps seize the correct tool and get immediately to work.”

Stephen King.

Whether you manage a team of people or you’re a sole trader, reliable resources are a must. Here are my top picks for tools every business owner needs in their belt. 

1.  Google Analytics 

Google Analytics offers key insights into your audience, website and content. 

It shows you who’s visiting your site, the device they’re on and how your pages are performing. Once you create a free account and add the code to your website, you can:

  • Analyse traffic channels
  • Track how users find your site and what keywords they’re searching for 
  • See what people are looking at on your site
  • Gain a greater understanding of how people are interacting with your site
  • View reports and make better business decisions

If your goal is to attract more people, Google Analytics is a must. While it is for SEO it also serves as a valuable tool for understanding your audience and how to target and create content for them.

Google has a plethora of free business apps. Here are a few more to try: 

  • Google Search Console – The perfect pair to Google Analytics. Fix site issues to rank higher, review search results performance & use the inspection tool to encourage Google to find, crawl & index new pages sooner
  • Google Mobile-Friendly Test – Make sure your site is optimised for mobile 
  • Page Speed Insights – Analyse site speed & use suggestions to improve your score 
  • Google Calendar – Set notifications, block time & take control of your schedule 
  • Google My Business – A free online listing (pictured below) to help your business get found. Use a GMB plugin to show genuine listing reviews on your site


More Information

  • Start here
  • Access from your web browser or download the free app

2. Headline Studio 

CoSchedule’s Headline Analyser tool evolved into Headline Studio last year. 

While it still, in my opinion, is the ultimate headline analyser tool around, it’s now packed full of other awesome features for strengthening your content. Whether you need a basic headline for a new blog article or want to re-optimise old titles, you can use it to improve your headings based on the tool’s recommendations and extensive word bank. 

  • Keep your character & word count in check
  • Boost heading score with metrics like clarity, sentiment, reading grade level, word balance, competition, skimmability & more
  • Access a headline score to outperform competing sites
  • Access an SEO score, with keyword suggestions, average monthly searches, competition & search preview (pro version only)
  • Word bank for emotional, uncommon, common and power words
  • Free and paid versions available 


More Information

2. Trello

Try Trello if you get overwhelmed with project management or prefer a more creative approach to task-tracking. 

This visual mood board lets you collect resources, store important data and organise your collaborations. Track your thoughts, tasks and projects. Manage major projects into bite-sized chunks and generate new ideas for content. 

I find Trello valuable as a content bank for inspiration and essential files too. For example, my business board covers:

  • Client projects with boards & to-do lists for each stage such as Brief, Keyword & Competitor Research, Pre-Writing Research, Create, Launch etc
  • Reviews – organised into platforms where the review/testimonial was published & the service provided ie: regular blog management or web copy
  • Publications – with links to publications I’ve written for 
  • Client showcase -portfolio work & screenshots of content created for clients

 More Information

  • Start here
  • Access from your web browser or download the free app

3. Yoast SEO

The Search Engine Optimisation (SEO) world is complex and constantly changing. Plugins and business tools can help with long-term strategies but it’s not enough to install one (or a few) and watch your site skyrocket. To get results, you need to put the effort in.

While you should engage with an SEO specialist and/or an SEO copywriter for site work, it’s a good idea to arm yourself with the right SEO tools. 

Yoast SEO is the best. 

Powerful, easy-to-use and current with Google’s ever-changing algorithm. Yoast SEO gives you a range of tips to make your content stronger, fine-tune your metadata and help your audience understand your site better.   

Download the plugin for free or pay for the premium version with 24/7 support. Some features like setting up redirects and adding more than one focus keyword are only available for the paid version ($89US yearly). 

Yoast SEO allows you to:

  • Manage your meta titles & descriptions 
  • Streamline your copy with SEO analysis, readability score & suggestions on where & how to make improvements 
  • Add breadcrumbs for a more user-friendly site
  • Access training & DIY resources 

More Information

5. UberSuggest

I don’t always like to suggest free tools for keyword research because they won’t give you a free strategy. Unless you’re working with an SEO specialist or an SEO copywriter who’s skilled in the keyword process, no amount of free data can give you the right keyword choices and a long term plan.

Ubersuggest is a great tool for research, once you have an SEO strategy already in place. 

With UberSuggest you can:

  • Understand your site & its competitors
  • Find areas of improvement
  • Source fresh content ideas
  • Get ahead of your competitors
  • Find & review keyword ideas based on search volume, average cost-per-click, estimated competition in paid search & estimated competition in organic search 
  • Search for long-tail keywords
  • Adjust your strategy to take advantage of industry or content gaps

More Information

Final Thoughts

The right resources and small business tools are a gamechanger for success. Start building your digital toolbox and tackle your website’s content with a qualified SEO copywriter.

Contact me today to find out how I can help

We had a great experience with Jayde Walker at The Little Typewriter. Jayde was very thorough and informative in our first discussion which enabled us to navigate our desired pathway forward. The end result delivered way above our initial expectations. Thank you Jayde, look forward to working with you again. Regards Chris Rocci - GM @ Smith Broughton Auctioneers.
Chris Rocci
Chris Rocci
It was enjoyable and easy to collaborate with "the little typewriter copywriter". Jayde, is an amazing person to work with and her skills made our project come together within the set timelines. We highly recommend her for copywriting projects.
Colouron Cotton
Colouron Cotton
Excellent job done! Couldn't fault in anyway. Great communication skills, very good understanding of what we wanted to achieve for our web site. Would recommend The Little Typewriter and Jayde's creative writing skills to anyone wanting to improve their online presence.
sue Mountford
sue Mountford
The Little Typewriter is a big helper! I’ve enlisted Jayde to work on a number of content campaigns in the small business space and she always nails the brief. Her copy is clean and clever. She is very responsive and professional. Highly recommend.
Adam Bub
Adam Bub
We recently worked with the little typewriter to produce web site copy for a new business (My Plan Assist) and we could not be more happy with the result. Jayde took the time to get to know our brand, and from there she conducted extensive research before translating our brief into amazing copy. Jayde was professional, knowledgeable and extremely responsive. We were so thrilled with the result that we immediately commissioned the little typewriter to create further content for our blog to further enhance our web site. Highly recommend without hesitation. Samone, My Plan Assist
Samone Harwood
Samone Harwood
I've worked with Jayde for our content writing projects and can highly recommend her for her quality of work and professionalism.
Bill Tsouvalas
Bill Tsouvalas
Jayde just completed some fantastic content for our new website, we are extremally happy with what Jayde has done for us. Very professional and a quick turnaround time, we would highly recommend her services. Thank you Jayde - Shara & Trent
Delivered top quality content that was helpful with brand exposure! If you need content that delivers a message contact Little Typewriter
kahil tognela
kahil tognela
Jayde is one of the most professional and hard working people I have ever come across. Not only does she provide her clients with the highest standard quality of work, she does so with a positive and conscientious attitude. Jayde goes above and beyond for her clients to ensure that she provides exactly what they are looking for and no task is too much for her. Other businesses I have dealt with have not bothered to really get to know what myself as the client is looking for but the rare and unique thing about Jayde is that she really gets to know all her clients on a personal level and that is why you feel so comfortable with her. Jayde embodies everything a hard working, polite, professional should be. I would recommend Jayde a thousand times over and wish all the success in the world for her future projects and endeavours.
Georgia Good
Georgia Good
Jayde was great. Delivered exactly what she said she would with great copy that suited my business perfectly.
David Green
David Green
Jayde is a wonderful person to work with, especially if you have absolutely no basic knowledge of websites or computer "stuff". Jayde is patient, witty, supportive and never once made me feel like an idiot. I'm an intelligent woman at what I do, but computers and all the jazz were way over my head. Thank God for Jayde!! And I now have a fab website.
I engaged the little typewriter to write and design a short report. The experience was ultra professional and the output was beyond my expectations for both content and graphic design. Strongly recommend!
Sharon Melamed
Sharon Melamed
Jayde is a highly talented writer. She takes the time to understand her clients and delivers quality work every time. Always a pleasure to work with.
Mitchell Kelly
Mitchell Kelly
I am so happy to have crossed paths with Jayde and her company the little typewriter. She's helped me craft a professional worded email that not only reflects me and my business but did so quickly and easily. I can highly recommend her not only for large copywriting projects but also for small delicate assignments. Looking forward to working with Jayde more in the future!
Clare Martella
Clare Martella
Having worked with Jayde for nearly two years at Australian Property Investor Magazine, I have found her communication abilities and knowledge of the Australian property landscape to be impressive.It has been a pleasure working with Jayde in her role as a freelance writer for API. She is reliable, flexible and happy to make revisions when asked. I wouldn’t hesitate in recommending Jayde to potential employees and wish her all the best in her future business endeavours.
Anna Cooper
Anna Cooper
Jayde has done an amazing job with our spystore blog :) We will continue working with her for all our blog needs in the future :) Thanks
Jing Jackson
Jing Jackson
Having worked with Jayde from the little typewriter for years, she has taken the time to get to know our company and customers extremely well. Jayde knows exactly how to pitch our services and products in a way that is fun, interesting and definitely not boring.We’ve really appreciated the time that goes into researching anything to do with Just in Time Gourmet and new product ranges we take on. Whether it’s a new blog post, producer or gourmet food products, we’ve always been extremely confident Jayde will have a creative way to write that reflects our own brand.We have no hesitation in recommending Jayde and TLT to showcase any business, their products or boost their brand. Yes, we can be a little biased when it comes to our own company, so it’s wonderful when you find someone that is as passionate about making your business a success as we are. Looking forward to our next project together!
Jodee Wearne
Jodee Wearne
We recently had Jayde Walker from TLC prepare a series of team member profiles for us for our new website. Would I recommend her services to others? . . . Absolutely!The service Jayde provided was excellent. We couldn't recommend her more highly, or be more pleased with the outcome.
Mapel Building
Mapel Building

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