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Short of time but need to give your website some attention?
Driving more organic traffic and improving search rankings isn’t an overnight success.
But if you dedicate time to important techniques designed for boosting performance, you can put your business in front of your audience’s eyes.
Improving your SEO (Search Engine Optimisation) isn’t just about higher rankings on Google. It matters, but it’s only a piece of the puzzle. User focus and user experience are equally as essential to focus on, and there has to be a conscious and consistent effort for your site rank.
An hour on each of these tasks over a few weeks can make a big difference. You’ll gain a better understanding of how your site looks and performs, and be in a stronger position to attract and convert your target audience.
Let’s get started:
This task you can do in less than an hour.
When was the last time you Googled your business? You don’t always need fancy or expensive tools to see how your business looks online. Get into the habit of searching your brand name every month and see how your pages and local listings look.
There are two ways to do this:
1. Type your business/brand name into Google
2. Do a full site search – head to Google and type in:
site:yourwebsite.com.au
And replace ‘your website’ with your URL for example: I’d type in site:thelittletypewriter.com.au
Site searches show you all the pages indexed by Google for your site. Look at the results and ask yourself these questions:
Improve the accessibility of your site by adding alt text to images. Alt-text is a short description that strengthens the communication between search engine spiders and each image, allowing them to crawl and index it correctly.
These attributes serve three purposes:
Image alt text should be optimised to increase its effectiveness. You can do this by:
A good alt text looks like this:
<img src=”the-little-typewriter.png” alt=”Black and white typewriter with a chilli plant planted inside it”>
<img src=”kws.png” alt=”Moz Keyword Explorer tool for SEO keyword research”>
The best URL structure is simple, readable and tells users what they can expect from the page’s content. If a user can’t understand the URL, it’s very likely to confuse search engines too.
Focus on:
Effective websites need to spark conversions. Getting the right people to your site is one thing, but once they’re there, converting them is another ball game.
How are you motivating your audience to take action?
Whether it’s to click, engage, contact, buy or sign up, your call-to-action must be optimised to turn leads into customers. Conversion Rate Optimisation (CRO) is critical for your online stability. It impacts your bottom line, supports SEO and reveals in-depth data invaluable for customer insights.
Improve your call-to-actions (CTAs) by:
Choose one web page a week to audit.
This will keep your keyphrase optimisation in check and improve the odds of getting your content and business ranking stronger.
Focus on:
Quality content will always rank better than poor content that won’t keep users on the web page for long.
Once you know your target keyphrases and audience’s search intent, it’s time to satisfy them with engaging, relevant and strategic content. While your target keyphrases will help content be found online, unless you write for humans first and Google second, you won’t create useful content for your audience to engage with.
Make sure you:
Learn the art of writing creative web copy.
Very good!!! #skybaby
Thanks, Wizard 🙂 X