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Estimated reading time: 6 minutes
Blogs are an essential tool to have in your business toolbox.
Whether you’re a sole trader, small business owner or run a large company, having an updated blog keeps your brand at the forefront of customers’ minds; making it easier for them to extract the information they need, when they need it.
When executed properly, business blogs are a powerful tool that can be used for more than amplifying your site’s traffic. They are highly effective for connecting with audiences, increasing conversions and boosting brand presence, among other benefits.
Creating regular blog content doesn’t come easy though.
Blogs rely on time, expertise and creativity. While you are an expert in your field, not every business owner has the skill or time to create consistent, quality blog content.
Those who do make the worthy investment get the competitive edge a solid blog brings. Explore some of the advantages below.
When you interact with your customers through high-quality content, you create a conversation that cultivates brand loyalty. Blogs are a vital tool that helps facilitate this engagement and get into the heart of your audience.
The best way to do this is by learning what your customers want and creating relevant content that targets their pain points.
This two-way conversation allows you to write content on the issues your audience is interested in while inviting them to share their feedback. Through relevant blog content, you can learn what your customers expect and need based on the types of articles they respond to and then adjust accordingly.
Blogs are an affordable tool for building trust. Trust in your brand, as well as in your products or services.
The more value you provide your audience, the higher chance you have of fostering a stronger relationship. Ultimately this establishes credibility and authority, which is important for being a business that your customers choose to advocate for.
When it comes to online buying behaviour, consumers often research first, especially if it’s a big purchase. Having informative blog content helps your target audience in the early stages of their buying process.
In fact, 60% of consumers find reading blogs important, and small businesses with blogs generate 126% more leads than those without.
Build trust through blog articles by:
There are some serious SEO benefits to blog content.
Increasing organic traffic is often the top reason why businesses add a blog to their website. However, there is a lot of behind-the-scenes work that goes into optimising an article for search to get it in front of the right people.
If you want blog content that drives and amplifies traffic to your site, it must:
Stamp authority within the industry by using blog articles to address consumer concerns. Not only does this establish your brand as an industry leader, but it’ll help boost sales by positioning your business as knowledgable, approachable and personal.
High-quality blogs are a tool to share your expertise and tackle key issues. When you create content your audience relates to, you make your brand more memorable and boost engagement, which ultimately leads to results.
Blog articles give you useable content you can use across multiple platforms. Instead of reinventing the wheel each time, feed your social media funnel with educational information and reuse those delicious words for posts. If you’ve invested in web copy or you post regular blogs, turn snippets from each page and article into quick tips for informative posts.
Share the full article on your social platforms or find 3-5 key points your audience will find valuable to break up and post, tip by tip.
Your story page? Use a snippet as an intro post to welcome new followers. Your FAQ page? Write a Q&A post to target your customer’s pain points. Your service pages? Create a post about what you offer and how it can benefit your target audience.
Transparency creates likeability, which leads to trust.
Regular blogging humanises your brand by sharing business news and valuable content that’s not always about selling. Have a brilliant case study that showcases a happy customer? Share it as a blog article with real results. Interviewed an industry expert for the latest tips or trends? Add it to your content schedule.
Your blog should:
If you’re thinking of adding a blog to your website, the answer is yes!
But don’t start without a plan.
Blogging takes effort and creative energy. To get the best return on investment, invest in a blog writing service that can take your brand’s voice and write content that speaks to your people. It doesn’t have to be difficult to start – learn how I can help below.
