5 Tips to be Festive and Focused this Christmas

In all the Christmas chaos it can be hard to stay focused on what’s important. But underneath the holiday glitter, this time should be about celebrating a conscious Christmas with family traditions, gifts and gatherings that don’t break the bank or environment, regardless of your beliefs. 

To keep busy business owners on track in the festive craziness, here are a few tips to balance festivity with focus as you bring in the New Year. 

1. Unplug from Technology 

Sometimes the most productive thing you can do is to stop and take a break. Find time to unplug from technology, relax and be present with your humans. 

If you suffer from workaholic withdrawal turn off notifications and email settings. Pause apps that send you push notifications about work tasks, such as organisational tools, calendar and social media to avoid being tempted. Whether it’s for a few hours, a day or a week it’ll make a difference to your time off and productivity when you’re back at work. Authentic and unfiltered conversations are missed when you’re too busy staring down at your screen. 

A wise man once said that elite performance without deep recovery leads to depletion. Robin Sharma’s words remind us that people with drained batteries are highly unproductive. Blocking time out to regenerate isn’t a luxury – it’s a necessity. 

If you’re committed to usefulness and creativity then you must rest. And what better time to do so than at the end of the year to start 2020 with a bang, feeling refreshed. 

2. Create Lasting Memories

Whether you have cultural norms at this time of year or not, creating lasting memories is important. 

I’m talking on a personal and professional level – with your favourite humans, family, friends and with your business. 

Have tiny humans? Good times, laughing and loving experiences are more memorable than toys. 

From a business perspective, focus on creating lasting (positive) memories with clients. Powerful experiences are the best way to forge memorable bonds. So, adopt storytelling methods to capture your audience’s attention and make your clients the hero of your story. 

Human brains are hardwired to be pulled into stories. In fact, digestible narratives light up your brain by increasing the neural activity. When you hear or read a story, empathy is created at a chemical level which strengthens the relationship with your audience and helps to build on those lasting memories. Good stories also bring people together and isn’t that what Christmas is about? 

Read my story here

3. Update Your Hours

Have a Google My Business listing? 

If you haven’t already, update your holiday hours to reflect changes over the Christmas season. Include seasonal times on your website, post them on your social media channels and send out an email blast to clients and suppliers to notify them. 

Tip: You can also use your GMB listing to let your audience know about holiday promotions or to show off seasonal decor and Christmas-related products with photos and videos. 

4. Embrace Conscious Shopping

One of my favourite words is substantive. It means one of two things:

  1. Having substance involving matters of major or practical importance to all concerned. 
  2. Belong to the substance of a thing; essential. 

Why do I love this word?

Because it acts as an important reminder in a world of materialistic things to be someone with substance. 

Similar to the concept of Mark Manson’s book The Subtle Art of Not Giving a F*ck, which has a tonne of substance, it reminds us to focus on only what is true, immediate and important. Things of substance over superficial satisfaction. 

If you apply the word to the way you shop this Christmas it allows you to embrace conscious gift ideas. It doesn’t mean you can’t give your kids toys or buy something for friends and family. It simply means to shop differently. Instead of breaking the bank with lavish presents, buy a small but meaningful gift for the special humans in your life. Or buy a gift that keeps giving, like the adopt a koala idea in the midst of Australia’s devastating bushfires.


5. Show off Your Holiday Spirit 

Whether you’re a service-based business who closes down over the holidays or an eCommerce business who booms, find a way to show off your holiday spirit. 

Seize the festivity with Christmas or New Years-related posts, share season-only offers and start holiday-related conversations with your audience. Make your posts fun and festive whilst staying aligned with your business brand.

Have any tips you’d like to share? Feel free to add them into the comments below. 

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We had a great experience with Jayde Walker at The Little Typewriter. Jayde was very thorough and informative in our first discussion which enabled us to navigate our desired pathway forward. The end result delivered way above our initial expectations. Thank you Jayde, look forward to working with you again. Regards Chris Rocci - GM @ Smith Broughton Auctioneers.
Response from the owner: Thanks for your review and kind words Chris. 😊 It was great working with you guys and I hope to help you with more copy projects in the future. 🙏🏼
It was enjoyable and easy to collaborate with "the little typewriter copywriter". Jayde, is an amazing person to work with and her skills made our project come together within the set timelines. We highly recommend her for copywriting projects.
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Excellent job done! Couldn't fault in anyway. Great communication skills, very good understanding of what we wanted to achieve for our web site. Would recommend The Little Typewriter and Jayde's creative writing skills to anyone wanting to improve their online presence.
Response from the owner: Thanks so much Sue, it’s been a fantastic project to work on with you and Andrew. 😊 I look forward to seeing how your new words perform!
The Little Typewriter is a big helper! I’ve enlisted Jayde to work on a number of content campaigns in the small business space and she always nails the brief. Her copy is clean and clever. She is very responsive and professional. Highly recommend.
Response from the owner: Thanks for your kind words, Adam. 🙏🏼 I’ve thoroughly enjoyed helping you with your content needs and look forward to working with you more in the future. 👩🏻‍💻
We recently worked with the little typewriter to produce web site copy for a new business (My Plan Assist) and we could not be more happy with the result. Jayde took the time to get to know our brand, and from there she conducted extensive research before translating our brief into amazing copy. Jayde was professional, knowledgeable and extremely responsive. We were so thrilled with the result that we immediately commissioned the little typewriter to create further content for our blog to further enhance our web site. Highly recommend without hesitation. Samone, My Plan Assist
Response from the owner: Thanks for taking the time to leave a review Samone. 🙏🏼 It’s been my absolute pleasure working with you both on your copywriting project. Excited to see the website live in the New Year and wish you all the best with your new venture 😊
I've worked with Jayde for our content writing projects and can highly recommend her for her quality of work and professionalism.
Response from the owner: Thank you, Bill. 😊 It’s been great working with you and Satwik for your outreach copywriting needs. I look forward to working with you both again soon.
Jayde just completed some fantastic content for our new website, we are extremally happy with what Jayde has done for us. Very professional and a quick turnaround time, we would highly recommend her services. Thank you Jayde - Shara & Trent
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Delivered top quality content that was helpful with brand exposure! If you need content that delivers a message contact Little Typewriter
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Jayde is one of the most professional and hard working people I have ever come across. Not only does she provide her clients with the highest standard quality of work, she does so with a positive and conscientious attitude. Jayde goes above and beyond for her clients to ensure that she provides exactly what they are looking for and no task is too much for her. Other businesses I have dealt with have not bothered to really get to know what myself as the client is looking for but the rare and unique thing about Jayde is that she really gets to know all her clients on a personal level and that is why you feel so comfortable with her. Jayde embodies everything a hard working, polite, professional should be. I would recommend Jayde a thousand times over and wish all the success in the world for her future projects and endeavours.
Response from the owner: Thank you Georgia for the kindest of words! 💚🙏🏼 really appreciate your support. 😊
Jayde was great. Delivered exactly what she said she would with great copy that suited my business perfectly.
Response from the owner: Thanks for hiring the little typewriter as your copywriter, Dave. 😊 Good luck with the new business! Look forward to working with you again.
Jayde is a wonderful person to work with, especially if you have absolutely no basic knowledge of websites or computer "stuff". Jayde is patient, witty, supportive and never once made me feel like an idiot. I'm an intelligent woman at what I do, but computers and all the jazz were way over my head. Thank God for Jayde!! And I now have a fab website.
Response from the owner: Thank you Dee :-) I'm so glad to have helped you with your website and wish you all the best on your new business venture.
I engaged the little typewriter to write and design a short report. The experience was ultra professional and the output was beyond my expectations for both content and graphic design. Strongly recommend!
Response from the owner: Thanks, Sharon for your feedback and for hiring me as the copywriter for your project. I look forward to working with you again in the future. :-)
Jayde is a highly talented writer. She takes the time to understand her clients and delivers quality work every time. Always a pleasure to work with.
Response from the owner: Thanks, Mitch. Much appreciated! I look forward to our next project together. 😊
I am so happy to have crossed paths with Jayde and her company the little typewriter. She's helped me craft a professional worded email that not only reflects me and my business but did so quickly and easily. I can highly recommend her not only for large copywriting projects but also for small delicate assignments. Looking forward to working with Jayde more in the future!
Response from the owner: Thanks a million Clare. :-) I'm so happy you liked the copy and look forward to seeing your business grow more. Always great working with you.
Having worked with Jayde for nearly two years at Australian Property Investor Magazine, I have found her communication abilities and knowledge of the Australian property landscape to be impressive.It has been a pleasure working with Jayde in her role as a freelance writer for API. She is reliable, flexible and happy to make revisions when asked. I wouldn’t hesitate in recommending Jayde to potential employees and wish her all the best in her future business endeavours.
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Jayde has done an amazing job with our spystore blog :) We will continue working with her for all our blog needs in the future :) Thanks
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Having worked with Jayde from the little typewriter for years, she has taken the time to get to know our company and customers extremely well. Jayde knows exactly how to pitch our services and products in a way that is fun, interesting and definitely not boring.We’ve really appreciated the time that goes into researching anything to do with Just in Time Gourmet and new product ranges we take on. Whether it’s a new blog post, producer or gourmet food products, we’ve always been extremely confident Jayde will have a creative way to write that reflects our own brand.We have no hesitation in recommending Jayde and TLT to showcase any business, their products or boost their brand. Yes, we can be a little biased when it comes to our own company, so it’s wonderful when you find someone that is as passionate about making your business a success as we are. Looking forward to our next project together!
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Response from the owner: Thanks so much for taking the time to review, Andrew. I really enjoyed interviewing the team and working with you all. I'm excited to see the new website once it's ready and watch it grow. :-)

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