Estimated reading time: 7 minutes
Cheap prices don’t always translate into quality service. If you want content that’s affordable, there’s more to consider than cost and experience.
Too often business owners invest resources into fantastic-looking sites without allowing enough for the copy. But unless you have content that connects, your digital shopfront is powerless – no matter how great the design.
Web copy written for your audience feeds users with specific content they’re searching for, and that’s invaluable.
Whether they’re ready to engage with you or not, it initiates a direct connection. Then educates, entertains and solves their problems through carefully scripted words.
So how do you find someone who’s affordable and creates the right content?
It’s not about finding the cheapest or the best. It’s finding the right copywriter for your business.
Here’s what to consider when researching copywriting costs.
Without SEO your content is useless.
Search Engine Optimisation (SEO) is optimising web copy so your audience can find it. For your audience to find it, your copy must be crawlable by Google and meet the search intent of those you’re wanting to attract.
Some copywriters aren’t as qualified in SEO copywriting. There’s an art to writing for major search engines and humans, without keyword stuffing or publishing content that lacks soul.
Website copywriting is a balance between your customers and Google. It’s targeted, educational, enticing and easily readable by humans and search engines.
What to look for in an SEO copywriter:
How copywriters charge can tell a lot about their experience.
Paying by the word is outdated and rarely matches the creative value or expertise of copywriters in demand. It’s mostly used in America or by new or junior writers. This method can jeopardise quality, as quality is more important than word count.
Paying by the hour is common for agencies and some experienced writers. However, a fixed project fee can be more affordable for clients.
Professional copywriters will charge a flat fee to cover the entire job. The price varies depending on experience, location, demand, turnaround time and skillset. For example; writing in technical industries comes at a higher price. Rates can also indicate the quality of work you’ll receive.
Professional copywriters in Australia will:
Finding the right copywriter for your project depends on many factors. Budget, experience and timeline matter, but choosing a copywriter purely on price can weaken your final result – especially when corners are cut to reduce costs.
Quality copywriting doesn’t come cheap.
You’re investing in more than words. It’s creative thinking, well-executed research, experience and the skill to dig deeper into subjects. Expertise that comes at a price.
Price is important, but so is the value of SEO copywriting. You can’t expect to pay $150 for a landing page with seamlessly-optimised copy for your audience. The good news is, web copy is long-term. Once the copy is written, it’ll show up in the search results for a variety of keywords and encourage your prospective customers to convert.
By prioritising sustainable value with work quality, skill and an understanding of your business, you’ll invest in an affordable service.
Agency copywriters aren’t always bad, but it pays to understand their process before researching copywriting costs.
For seven years I worked as a Senior Copywriter at a local agency.
The problem is, agencies don’t always allow for direct contact between the writer and the client. Project briefs and feedback are given to the copywriter second (or even third) hand. This means it can be difficult to achieve exceptional copy.
Information is often lost in translation and results in a preventable back-and-forth and time-wasting issues. Agencies also charge higher rates. You don’t get to choose who’s writing your copy and some outsource to low-quality writers incapable of industry-specific projects.
When you work directly with a copywriter, the results are amplified. It’s a professional approach on a personalised level. You save time and money while building a stronger, more sustainable rapport.
For a positive experience working with an agency, make sure you:
Will your chosen copywriter ‘get’ what you want?
It’s a big question for any business owner. No one wants to waste money and you should trust your baby is in safe hands.
A good copywriter will translate your brand into words that connect with your audience and please the Google Gods. But we need to understand you, your business and your audience first.
Successful projects have a few key ingredients:
Ultimately, the copywriter and client must be on the same page. Think of your copywriter as an extension of your team and work together for project success.
Now you have a stronger understanding of what’s involved, you can use these tips when researching copywriting costs. Keep in mind, web copywriting is like a puzzle. Each piece is fundamental to the end result – including your choice of copywriter.
Thanks for reading. 🙂
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