Sustainable superstars Pod Star are a husband and wife team based in Sydney who are on a mission to stop waste from coffee pods.
So far they’ve done a pretty good job.
In 2018, Kirsten and Mark released the first reusable coffee pod for Nespresso machines. Since then they’ve designed and created stainless steel pods for another three machines; Aldi, Caffitaly and just recently the Espressotoria machine. That’s over 10 million single-use pods saved from landfill in two years.
Fun Fact: Did you know coffee pods are a contaminant to the recycling system? Read the truth about recycling.
Pod Star contacted me in May 2020 with two core goals:
The first priority was the product release.
For the blog, I proposed a three-month content strategy to increase Pod Star’s online traffic and help raise awareness of their brand and products over time.
Being creative and passionate about sustainability themselves, they already had topics in mind and a handful of articles published on their blog. But lack of time and being busy with their own work meant new content had been put on the back burner.
This is perfectly normal for many business owners!
It had been three months since the blog had any love so I recommended ongoing content; an article to start with, followed by two articles each month.
First, we targeted the new product launch.
This involved researching, writing and editing a press release to send to media contacts and draw attention to their eco-friendly creation.
The next stage of the project was blog management. To determine the right topics, I had to understand who we were talking to.
Using Google Analytics and the creative brief I ask clients to fill out, the target audience was profiled and four goals created based on their content needs.
The next stages involved:
As Pod Star is over east, everything was delivered via email.
The outcome was 7 articles about educational topics such as:
Compared to the previous three months (February-May), there was an increase in users, transactions and revenue from publishing SEO-friendly blog content.
Many of the search terms are highly competitive. However, this ‘how-to’ article is already ranking at the top of page 2 for the ‘best coffee pod machine Australia’. These results show regular articles do make a positive impact on your website’s organic traffic, which can lead to an increase in revenue.
This project was fantastic to work on because of the similarities in values.
Pod Star have a clear message on their website which I love:
“When you partner with us, you’re partnering for a better world. Less waste, less plastic, more care, better life.”– Mark and Kirsten, Pod Star
These are ethics that are closely aligned with mine and my business. Which is one of the reasons why Pod Star was such a great business to partner with.
Coffee lovers who want to live a greener lifestyle should check out Pod Star’s awesome range of products. If you need SEO-friendly blog content to help your site get noticed, learn about my rates below.