Dee Jackman Hypnosis.
Dee Jackman Hypnosis needed website and web copy for her new Rapid Transformational Therapy (RTT) business based in Perth, WA. Dee is a qualified mental health nurse and clinical hypnotherapist who offers RTT and business coaching services to teens, their parents, businesses and health care practitioners throughout Australia.
Dee Jackman Hypnosis was looking to raise awareness of her business through a new website. I proposed a 9-page site to build the presence of the business in the SERPs (Search Engine Results Pages) and optimised copy for her target audience to help improve organic rankings.
Additional recommendations were also made, including an onsite (blog content) and offsite (outreach) strategy to ensure the site’s success long-term. However, with a limited budget, the focus was invested in the website build and web copy only.
Specifically, the challenge was set for the little typewriter to:
The first part of the project consisted of researching and providing recommendations based on previous samples from the client.
Other tasks included in the initial stages were:
SEO web copy written and optimised for the chosen keywords. To adhere to Google’s guidelines and write copy that benefits the client’s target audience I made sure to:
I implemented the optimised copy and metadata based on the chosen keywords and mapping.
Other tasks covered:
There were other important suggestions also made to further increase and monitor the site’s SEO such as conversion tracking with Google Analytics and Google Search Console, adding a local Google My Business listing and regular blog content.
Tip: The purpose of a website’s blog is to keep users coming back, establish the business as a credible source and create educational and shareable content potential customers and readers can benefit from.
Aside from the initial meeting to map out the project, everything was delivered remotely via email.
Despite the site only being launched in the second week of August, we are pleased with the results already.
This is a great outcome, especially since the RTT industry is highly competitive.
Once a new website has been set up and the web copy written, I recommend monthly maintenance for clients to keep the site secure, updated and relevant.
Regular tasks, like theme and plugin updates, site backup, checking errors, reviewing SEO and analytic data, Malware scans, reviewing metadata and improving internal linking all assist in preserving organic rankings and site security. Dee Jackman Hypnosis will be managing these tasks herself to save costs.
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