Top Content Marketing Tools and Strategies to Watch Out for in 2022

This is a guest article written by Sophia Young who recently quit a non-writing job to tell stories and paint the world through her words. Sophia writes about business trends, sustainable marketing, travel and fashion.

Estimated reading time: 6.8 minutes

Content marketing plays an important role in the marketing campaigns of businesses today. It involves creating and distributing valuable and high-quality content to build a reputable brand image, bring traffic to your website, engage customers by offering value, and drive profitable customer action.

With content marketing, you build brand awareness and earn the trust of your target audience by providing them with genuinely useful, relevant, and well-written content. Content marketing includes blogs, how-to guides, infographics, newsletters, podcasts, videos, webinars and more.

The most successful online businesses use and implement content marketing tools and strategies to propel their brand to the top. From content planning and creation platforms to graphic design tools and video editing software, here are the top content marketing tools of 2022.

Content Strategy Tools


Semrush offers a comprehensive marketing platform designed to help you plan, create and optimise content for your target audience. The software simplifies the entire content marketing process with tools built to help you with the following:

  • Research and find ideas to create new content
  • Map out content plans and share deadlines using an interactive calendar
  • Audit existing content
  • Optimise content for SEO and engagement
  • Share content and find opportunities for guest posting
  • Track and measure content performance
  • Find keyword and backlink gaps


Considered one of the best SEO tools in the market, Ahrefs helps you grow your website and track your content marketing performance against competitors. Here are some of the advantages Ahrefs offers:

  • Do keyword research for several search engines, including Google, Bing, Yahoo, and Amazon
  • Research keywords from top-ranking pages
  • Track the effectiveness of keywords
  • Monitor the growth or decline of backlinks
  • See click distribution for unique keywords
  • Analyse SERP history

Ahrefs content marketing tool demo screenshot

Google Analytics

This web analytics and marketing tool helps you identify what type of content resonates with your target audience. It also measures the success of your content from both an SEO point of view and a conversion perspective. Google Analytics lets you:

  • Track the different sources of online traffic
  • Understand user behaviour
  • Monitor offline-to-online marketing campaigns
  • Improve online advertising
  • Optimise your website with better content flows
  • Create content ideas around what users are searching for
  • View your top-performing pages and blog articles

Content Creation Tools


Hemingway is a writing and editing app designed to help you polish your work by identifying common errors that affect your content’s readability. The app analyses your writing and highlights potential issues, such as complicated words, confusing sentence construction and excessive use of the passive voice. It’s the recommended app if your goal is to make your writing simpler and more concise.


If you’re looking for a writing app specifically to check for grammar, spelling and plagiarism issues, Grammarly would be a better option. Grammarly evaluates your content’s grammar, spelling, clarity, engagement and delivery. The app also lets you set the goal for your writing and editing based on audience, formality, tone and intent. Moreover, you can set the English language to Australian, American, British or Canadian to base your writing on. 

You can also view your writing achievements, access weekly insights about your writing style and progress, and unlock activity badges.


Canva is a user-friendly graphic design platform that can help you create eye-catching logos, posters, social media graphics and other visual content to increase website traffic, customer engagement and conversion rates. The app offers a variety of templates you can customise, including blog banners, email headers, social media posts, business cards, flyers and presentations. 


Video is a powerful addition to your content marketing strategy. It’s perfect for today’s audience who want short yet engaging pieces. With Vidyard, you can create captivating content that can help you connect with your customers, build trust, share stories, demos, or walkthroughs, and inspire your prospects to subscribe to your email list, sign up for your webinar, or take any marketing-specific action.

Email Content Tools


Email marketing remains a crucial aspect of today’s content marketing strategy. You can send helpful email content to acquire, engage and retain customers, and influence your subscribers to take action on your offers. 

Mailchimp is an easy-to-use marketing tool you can utilise to create personalised emails, automate delivery and monitor email campaigns. It offers unlimited customisable templates to download and use for all your email needs.

The marketing tool also has a dashboard of statistics, giving you a detailed insight into valuable data, including the number of subscribers who have opened your email, which links were clicked the most and how many people unsubscribed after receiving your email. These metrics can help you develop ways to re-engage subscribers, create an informative email series, and design other digital marketing strategies. 

Fake Mail Generator 

Burner, throwaway, or fake email addresses come in handy when analysing your content marketing efforts. You can use these temporary email accounts to test and troubleshoot your website’s features, customer signups and other quality assurance tasks that require test email accounts. These burner email addresses also let you maintain your privacy and security.

Fake Mail Generator is a disposable email system that generates a throwaway email address you can use for 24 hours. The tool offers several generic and country-specific domains to choose from.

Achieve Your Marketing Goals with the Right Tools

Choose the best marketing tools to create valuable content and build your brand, drive traffic to your website, engage your customers and make it easy for them to choose you over your competitors. Use these tools and apps to take your digital content marketing to the next level.

Ready to take your content marketing to the next level?
Learn how we can work collaboratively on your copy using these tools, and create customised strategies for your business and audience. 

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