This is a guest article written by Taylor Barry; Author and Digital Marketing Assistant.
If you own any business with an online presence, keeping up with the latest website design trends is crucial to your success. Many companies see their site as a way to let their customers know that they exist, but a website is much more than that. It’s often the first thing that your customers see when they find your products and services. That’s why it is essential to keep up with the latest web design trends to make sure that you have the best site for your business.
Basics of Good Web Design
The first step in building an audience is to get them to your page. The second step is keeping them there and convincing them to make a purchase. Good website design is the key to getting your customers to stay when they find you. A well-designed site builds client trust and makes them more willing to do business with you.
One of the basics of good web design is fast load time and page speed. How many times have you gone to the next search result because the page loads too slowly? The customer who just moved on to your competition did that, also. If you are still asking the question, “Why should I hire an expert?”, here are a few reasons why you should.
- Knowledge and experience
- Monitoring services
- Your SEO web copy will be optimised
- More cost-effective than lost visitors
Upcoming Web Design Trends
A website that has an outdated design is not likely to build trust among your audience. It says that perhaps, other areas of your business are obsolete, too. Keeping up with website design trends shows that you care about your business and that you value your customer’s experience. Here are the top four web design trends that you need to watch in the upcoming year.
1. User-Generated Content
User-generated content is one of the biggest trends in modern website design. This type of content means having interactive space to talk about your brand. They love to feel like they are a part of your business by sharing ideas, reviews, asking questions and giving their opinions. This honest feedback is an excellent way to build trust. Many companies also use this type of interaction to see how they can improve their products and services or as a source of ideas for new product development.
2. Dark Mode
It might be surprising web enhancement, such as using lighter texts, illustrations, and user interface elements on a dark background could produce significant results. The reason why this is such a big trend is that it reduces eyestrain, improves battery life and is easier to read. This is especially important in mobile environments where everything counts when it comes to making the page easy to see.
Dark mode has a futuristic feel and makes specific colours pop. This is an excellent way to draw attention to your products. Dark mode is a trend that has been around for several years, and it looks like it is here to stay. It’s something that you should consider when you are doing an upgrade.
Minimalism is a trend that’s finding its way into almost every area of our lives. It’s finding its way into how we decorate our homes and the way we are simplifying our busy schedules. It should not be surprising that this same philosophy dominates web trends, too.
In the early days of the internet, designers were quick to show off their skills by making pages with flashy colours and blinking neon text. It was obnoxious then, but today’s users will not tolerate clutter on their screen any more than they will accept mess in other parts of their lifestyle. They like to be able to focus on one item in a distraction-free environment. The bottom line is to keep it clean and simple.
4. Unique Illustration
Stock illustrations are the easy way out for web designers, but they might do you serious harm when it comes to building trust.
If a user comes to your website and sees the same stock photo as your competition, they will know that you did not put much effort into your web page. That’s the main reason why implementing unique illustrations and images is a critical element in modern web design. Using the space to showcase your uniqueness through your products and services is a much better use of your web real estate than generic stock photography.
If you need extra images, try creative sites that showcase something a little different such as Unsplash.
These are the top website design style trends set to dominate the internet and mobile world over the next year. Hiring a professional and incorporating a few of them into your site will help you get the most from your investment. If you have been thinking about doing an upgrade, this is the year to do it.
Need help with your new website’s web copy? Contact the little typewriter Perth copywriter for more information.
This article is a guest post written by Taylor Barry; Author and Digital Marketing Assistant.