Behind every great piece of copy is an experienced editor who reworks every paragraph and page to check it’s on-brand, engaging, error-free and optimised for readers and Google.
My copy editing services fix awkward sentences, jumbled structures and unclear phrasing to ensure your content is professional, useful and ranks well. I also offer SEO content audits to evaluate your site’s content quality, identify gaps and improve your website’s structure.
Google only shows content that best answers the searchers’ query.
To cater for readers and Google, the main keyphrases your target audience are searching for should be identified and naturally added to your copy.
Struggling to decide between copy editing and SEO copywriting?
Keyphrase or SEO copy editing is a technique used to include keywords to existing copy.
Web pages are edited with the intent to keep as much of the original content as possible. If budget is limited, optimising for SEO can help your site rank higher and clean up copy.
However, SEO copywriting is a more extensive process.
It still relies on keyphrase research but involves creating original content rather than editing existing.
Some examples where SEO copywriting is a better option than copy editing include: