Copy Editing

When your words press all the right buttons, they motivate action. Fine-tune + optimise your site for copy that converts.

You might think you have the right words and a great website, but does Google?

A well-optimised site is key to appearing in those all-important search results. Copy editing verifies your website’s content serves its audience first and is optimised for major search engines like Google second.

Great copywriting needs to talk to people, rationally and emotionally.

But if it’s not edited for SEO as well, your message won’t deliver.  

If you’ve written your own web copy but unsure on grammar, sentence structure and tone of voice, I can offer a fresh set of eyes.

Or if you want to raise the roof on your copywriting results, I can help you create better content.

What Does Copy Editing Involve?

JaydeWalker-Web-Copy

Behind every great piece of copy is an experienced editor who reworks every paragraph and page to check it’s on-brand, engaging, error-free and optimised for readers and Google.  

My editing services fix awkward sentences, jumbled structures and unclear phrasing to ensure your copy is professional, useful and ranks well.

How TLT Can Help You.

  • Proofread to check writing basics, grammar and spelling aren’t neglected
  • Edit to ensure your message is clear and main points are well-supported
  • Rewrite articles and web copy so it does your business justice
  • Refresh old, stale or outdated content to leverage and offer a new perspective
  • Complete a full SEO content audit on your site to optimise words and meta title and descriptions (snippets shown in the Search Results Pages)

Google only shows content that best answers the searchers’ query.

To cater for readers and Google, the main keyphrases your target audience are searching for should be identified and naturally added to your copy.

Copy Editing vs Copywriting

Struggling to decide between copy editing and SEO copywriting?

Keyphrase or SEO copy editing is a technique used to include keywords to existing copy.

Web pages are edited with the intent to keep as much of the original content as possible. If budget is limited, optimising for SEO can help your site rank higher and clean up copy.  

However, SEO copywriting is a more extensive process.

It still relies on keyphrase research but involves creating original content rather than editing existing.

Some examples where SEO copywriting is a better option than copy editing include:

  • Duplicate web pages
  • Pages crucial to the sales process
  • Pages with low conversions or time spent

But if these points apply let’s talk for copy editing:

  • You and your readers already love the content
  • Page is performing but could be better
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