Outreach strategy and SEO are two core parts of the content marketing puzzle.
Search engines such as Google use hundreds of variables to determine whether your website is a good result for a specific search query. For Google to view your site as important and rank it higher, it needs to tick a few boxes. Quality content onsite and backlinks from quality offsite content help to establish the expertise, relevance and trust of your site.
Offsite content (outreach or link building) makes your business more genuine and boosts your site’s authority.
When your content, with a link back to your website, appears on respected, frequently updated and authoritative sites, it acts as a vote of confidence or trust in your site.
Sharing quality content that offers value can benefit SEO and your business through:
That all starts with creating tailored content and outreaching it to relevant sites.
Content marketing is the strategic approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Reaching out to other blog owners and brands is necessary to find new opportunities and expand your industry network.
Some of the benefits include:
Are you ready to build brand awareness through content that sticks in the minds of prospects?
Working with the little typewriter can help boost your website’s organic growth through quality content that follows Google’s best practice guidelines and makes your website perform better for your business.
The first step is to create a content strategy unique to your business, then write and outreach your content
To give you the best results, all copy I write to outreach:
I’ve spent over 15 years building media relationships on and offline and have connected with some of the best publishers on the web.
See some examples from:
The digital world is like the real world. Understanding this has taught me two important lessons when it comes to writing and placing content.
If you’re looking for content strategies and outreach services (copy to be written and placed on external sites), talk to me today about:
If you don’t have a starting point, don’t panic. I can help you.