Web Copy

Is your website copy boring customers to sleep? I'll help make your readers + Google love you.

If people don’t understand how your products or services help them, they’ll lose interest.

And you’ll lose your readers.

Great web copy clearly tells people why they should do business with you.

Whether it’s through an about page or home, landing or sales page, your message must be precise and quick to get noticed in the digital noise.

If your website or blog is suffering from blank pages or web copy that doesn’t do your business justice, let me take the stress off you and create content that sells your story.

Why Does Web Copy Matter?

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Because good content establishes trust.

People develop trust and use your services when they understand you immediately and simply. Not only should your website look good, it must also sound good. 

That’s where the little typewriter comes in.

I write web copy that:

  • Engages, educates and connects with your audience
  • Targets your audience and is optimised for the Google Gods 
  • Moves your readers to take action and say ‘yes’ – ‘yes’ to ‘tell me more’, ‘let’s talk’, ‘I want a free quote’ or ‘buy now’
  • Injects your brand’s personality into each page
  • Tackles technical SEO to include the right keywords, title tags and meta descriptions (the snippets of text that show up under results in a Google search) 

How to make Google love you.

Web copy is essential to your Search Engine Optimisation (SEO) strategy. SEO copywriting allows you to naturally rank higher and attract more people to your website through an engaging and creative approach. 

But to keep your audience and the Google Gods happy, this approach must be strategised. 

Effective SEO copywriting isn’t stuffed with keywords you’d like to rank for. It prioritises reader engagement, then uses ethical Google-approved tactics to boost your website’s position.

I write for humans first, Google second. 

Through the little typewriter, you’ll have useful and relevant copy that provides value to your readers. I also offer comprehensive keyword research and recommendations.

My qualifications with the SEO Content Institute have taught me the best SEO copywriting practices. Learn about the only industry-endorsed training program.

If you’re lost for the right words or don’t have the time or creative mind to write your website copy, don’t panic. I’ll help. 

 

Want to Work Together?

If you’re as passionate about what you do as I am about writing…

If you want to show your brand some soul…

If you want to stand out from the crowd…

If you want content that gets results…

Let’s talk.

I’ll write your web copy and tell your brand’s story in a way that matches your target audience.

Ready to shout your story to the world?

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How My Process Works.

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Brief.

We chat. I get to know your business, story and ‘why’. I’ll ask the right questions to define the project scope, key messages and goals to give your brand a voice. Available via phone, email, Skype (or in person).  

 

Quote.

Once we’re both happy with the proposal/brief, I’ll create a detailed quote. Some projects fit into my regular prices however, others are quoted for you, specific to your needs.

Before I start working my word magic the quote must be accepted, signed and returned with a 50% deposit. We’ll both have a copy of the agreement which includes terms and conditions. This protects both parties and guarantees the work I create is used solely for you. Sign the dotted line then…BOOM! I start creating.

Research.

What makes your business tick?  I work with you to craft the right message for your audience. Before I put pen to paper, I’ll take the time to plan, strategise and really understand your brand’s voice, your audience’s needs/wants and anything else specific to the project. I’m as passionate about your business, as I am about my own. 

 

Create.

Let’s create! My favourite part…writing. 

You could spend hours running in the content writing hamster wheel. But, thankfully you don’t have to. I’m here to tell the world why your business matters through effective content. I’ll take the guesswork out and voice your brand’s story consistently across all spaces. 

All work created by TLT includes two rounds of edits and revisions, free of charge, so your copy is fine-tuned.

Refine.

After your first draft is finished, any feedback will be incorporated and I’ll continue to tap away at the keys and work hard on your copy. 

The second review will be your chance to make any final edits. Two rounds of changes are included in TLT’s packages. However, if you require more changes they may be charged at an hourly rate. Briefs that are perfected from the beginning result in minimal edits through the refining stages. 

 

Final Review. 

The final copy of your content is sent to you. YES! By now you should be excited, buzzing at your desk like a typewriter on crack. Once the final invoice is paid and content accepted, the copyright is transferred to you and your brand’s words are there to shout to the world. 

Website Feature.

Happy with your content? I ask all my clients for testimonial to feature here as there’s nothing like a good recommendation! This also includes a link back to your website, which helps you out too. Now we’re both happy humans. 🙂