SEO Copywriter FAQs

Believe it or not, we do more than ‘just’ write all day! There’s more to creating great content than writing – wordsmithing is only part of the puzzle.

The job of an SEO copywriter is to understand people, how content appeals to them and what pulls on their emotional strings. It’s a fine art of knowing how to use headlines, words, phrases and paragraphs to persuade readers and inspire them to take action.

Copywriters and SEO copywriters often overlap. But website copywriters need the skills of both copywriting and SEO content writing to do the job.

From an SEO perspective, each landing page should have at least 400 words to help users (and search engines) understand what your content is about. There’s a common misconception Google rewards long-form content. However, although longer content has substantial SEO benefits, word count is not a ranking factor.

Studies by Ahrefs, HubSpot and CoSchedule show it’s not content length that ranks an article, but the authoritative and relevant backlinks correlated with length. This means long-form content is better for backlink acquisition with top-performing articles at 800 – 2500 words.

I find the sweet spot to be 550 – 1,500 words. But it depends on the content’s purpose, audience, intent and your business/industry. On average, the web pages and articles I write for clients are 450 – 6,500 words.

While it’s important to be conscious of the word limit, copy shouldn’t be fluffed-up for the sake of it. The goal of successful web copy is to ensure it satisfies your audience and solves their problems.

Project times vary depending on your copywriting needs. As a general guide, a single page of 400-550 words could be completed within 2 days. Blog articles (600-800 words) could have a turnaround time of 3-5 days.

Some business owners can feel overwhelmed because of the amount of work they need to provide before the copywriter can begin.

But good copy begins with good information. The best way to gather the data is with a creative brief to unlock that copywriting gold. I’ll send this to you when I quote your project to gain a better understanding of your brand and nut out the finer details. I recommend clients spend at least 20-30 minutes on the creative brief, especially if the copy is for a new site. We can go over it together too, if you like.

My process time varies depending on the project size. Once I receive your enquiry I’ll ask some questions to create a personalised quote. Upon acceptance, you’ll receive the next steps to proceed, along with an invoice for your non-refundable 50% deposit (for projects over $1,000). Then I’ll book you in for the next available spot.

You’ll receive an initial ETA, but the definite deadline will be confirmed once the copywriting agreement is signed and the deposit paid.

It might be easy to write useful content for your brand if you have writing experience. However, SEO copywriting is a specialised form of writing that should only be done by a skilled professional who writes online content for customer engagement.

High-quality, well-performing web copy must be interesting, persuasive, and well-optimised for search engines; and it has to be done consistently. An SEO copywriter, such as myself, understands what is needed to connect with audiences and how search engines feel about the words and phrases used in your content.

100% AI-written content is ‘rubbish’ for SEO and will be flagged by Google.

If you want to avoid damaging your brand, it’s vital to create audience-specific content tailored to the specific needs, wants and search intent of your end user —content that’s written by humans, for humans.

Copywriters and business owners cannot rely solely on AI tools for web copy, and you’ll still need the support of a specialised SEO copywriter to fine-tune your project.

Websites are often the starting point for the copy. Once ready to go, you may want to use your copy for other purposes like marketing collateral and social media snippets.

As soon as you pay the final invoice, your (my) words are there to use or tweak as you please.

After resigning as the Senior Content Writer at a local SEO agency for 6 years, I started The Little Typewriter to help businesses create better content and connect with customers.

Through working with me you’ll gain valuable SEO tips and affordable optimised copy that’ll help you reach a wider audience and gain proven results. Why not Google me to see some of the happy clients I’ve helped?

If you want to know more about the human behind TLT, read my story under ‘about’ in the menu header.

Website copywriting rates vary in Australia.

Generally, SEO copywriting rates are between $70-$140 per hour but can be as high as $250. The final price is affected by factors such as the size of the project, complexity of the topic/industry, and experience and location of the copywriter.

The cheapest price isn’t necessarily the best, and what’s too good to be true probably is.

Great content is a tax-deductible investment. It plays an enormous part in how well your website performs and who of the right people see and interact with your brand. While affordability is always something to consider, weigh up costs vs value when choosing the right copywriter for you.

At the little typewriter, I prefer to charge clients for the project rather than an hourly rate, which works out more cost-effective for you. This includes a breakdown of costs and customised packages to ensure the best value for your business and project needs. Prices include time for research, writing, editing, proofing and project admin time.

Compared to other copywriters with similar experience (more than 15 years) my rates are reasonable because I write from a home office and have a work ethic that’s more client and success-driven than cost-driven.

See my website copywriting rates below.