Website Copywriting Rates

What do Australian copywriters charge for their services? Find out below.

How much does copywriting cost? What’s included in SEO copywriting rates? Find answers to your questions below and learn about the average copywriting rates in Australia, so you can find the most affordable option for your needs.


1. How Much Should You Pay for Website Copywriting?

Most top clients don’t expect low fees for the services of real experts. 

But before you pay anyone, how do you determine who the best content writer is for the most affordable copywriting rate?

Cost is a big consideration when you hire an SEO copywriter. 

If you want the right words for your business, you’ll need to engage with a professional copywriter who’s qualified for the job and delivers value. 

There are plenty of Australian copywriters who write for less money than what I charge. There are many who write for more. The question is, are you getting what you pay for?

2. How Much Do Copywriters Charge?

In Australia, copywriting rates are $50 – $200 per hour; a huge jump in cost differences if you’re a business owner weighing up budget. 

Let’s dive in a little deeper. 

According to The Clever Copywriting School, new copywriters with less than two years experience are at the bottom of this pay scale (or less). Mid-level copywriters with two-four years experience charge $100 – $130 per hour. 

Senior website copywriters who have more than five years of experience (like myself) often charge up to $240 per hour with day rates of $1,000, particularly if they’re based in Sydney, Melbourne or Brisbane.  

These costs include time for:

  1. Creative briefing and discussion 
  2. Researching your business, industry, competitors and target market
  3. Brainstorming and strategic concept 
  4. Writing the copy
  5. Two rounds of revisions, which also include discussing revision comments 
  6. Proofreading (both by the copywriter and third-party editor)
  7. General project admin such as emails and record-keeping

SEO copywriting costs can be charged at an hourly rate or by the project, depending on the copywriter and the job at hand. Copywriting packages can work out more affordable for clients, but an hourly rate can provide more transparency. When you work with me, you’ll get a clear breakdown of costs in your quote whether it’s a package deal or you hire me at my hourly rate.

Learn insider tips when researching copywriting rates in Australia.


Quote by Davy Greenberg: edit: you owe me for the value and years, not the minutes.

3. What Factors Affect Copywriting Rates in Australia?

Creative copywriters charge different rates depending on various factors. You might pay as much as $250/hr or as low as $40 – $50/hr for copywriting services. 

Factors to consider:

Experience 

Seasoned web copywriters who have worked with different brands and varying industries offer you more experience and value than newbies.

When you hire me as your copywriter, you’ll have someone with more than 15 years of experience on your team. I’m also certified by the SEO Content Institute and the Australian Writers Centre.  

Learn how my experience helps you

Skills

There are many areas to copywriting. Copywriting and SEO content writing regularly overlap, as copywriting for web is an interchangeable term with content writing (digital copywriting or SEO copywriting).

Website copywriting requires the skill set of both copywriting and SEO writing to achieve project goals successfully. 


website-copywriting-rates-books-illustration

Search Engine Journal explains the difference; the primary goal of an SEO content writer is to generate organic traffic in Google through articles and web copy. Copywriters use words to convert traffic into leads and sales. 

Professional copywriters who have mastered niche fields and the art of writing for humans and search engines come at a higher cost. These website copywriters or content marketers are highly valuable to business owners. 

Such writers, like myself, use their expertise to ensure your copy is SEO-friendly. After all, what’s the point of writing content for your target audience if they won’t see it? 

Copywriting for SEO relies on keyword research, competitor analysis and optimising the content, title tags, meta description, H1 tags, image alt tags and headlines. Website copywriters strategically use (not stuff) in these places to cater to your audience and Google. 

Location

Website copywriters in major cities may charge more than those living in rural areas. This covers higher rent (and more expensive caffeine).  

Demand

Those with more experience are in greater demand, which can come at an increased cost. 

Turnaround Time

Need your content sooner? Projects with a faster turnaround time will usually have a fee attached. A 24hr rush fee of 25% is common.

I pride myself on being flexible with my clients. But great content is worth the wait, which is why many great website copywriters book out weeks, sometimes months in advance. 

After we talk, my process begins with a creative brief to get the best understanding of your business, audience and copywriting goals.

Part of working a flexible schedule means I’ve incorporated some ‘slack time’ to help with this process. When a loyal client or new job comes up, there’s slack in my week to try and make it work.

If you’re pushing a tight deadline contact me for an estimated turnaround time and I’ll get back to you within 24 hours.

Other

Complex copywriting jobs or technical industries have a higher rate. Some copywriters will offer discounts or package deals to not-for-profit organisations regardless of the complexity or size of the copywriting job. 

Are you NFP? Speak to me about how I can help.

4. What are TLT’s SEO Copywriting Rates?

My SEO copywriting costs vary according to the type of service you’re after. Here are some ballpark figures to give you a guide. 

For long-term content plans (3-6 months), I create customised packages to ensure my clients have the best value for money. This includes regular blog management with a content plan unique to your business from $990 a month (2-3 articles). Or one-off blog articles from $444 (600-800 words). See what these costs include.

If you need optimised web copy for your about, product, service or landing pages book a 15-20 minute discovery call so I can properly quote you. Pages start from $580.

High-quality outreach articles and placement are from $1,700 a month.

My costs are reasonable compared to the average SEO copywriter with my experience because:

  • I’m a copywriter who doesn’t work for an agency. Agencies have higher overhead costs and pay their copywriters full-time, even when they’re not working on your project. You only pay me when I work for you
  • I work from my home office with relatively low overhead expenses and a fairly tame caffeine addiction
  • My work ethic is more client and success-driven rather than cost-driven


See if we’re the right fit and take a sneak peek at proven results.


Here’s a little insight into the value you get when we work together. 

I’ve been a professional copywriter in Perth for more than eight years. Before then, I worked in media roles including 15+ years of music journalism. 

After resigning as the Senior SEO Content Writer at a local digital agency in 2019, the little typewriter (TLT) was born. 

I offer excellent long-term value because of my combined expertise and experience in SEO copywriting, digital marketing, tracking and conversion, media, public relations and journalism.

This is important to create content specifically for your brand with your business goals in mind. Copy that’s logical, well-structured, engaging and optimised for your target audience and major search engines like Google. 

Many clients also value my publishing network for content outreach opportunities and collaborations.

Read my story to meet the person behind the little typewriter


website-copywriting-rates-quill-pen-illustration

5. What are You Really Paying for When Hiring a Website Copywriter? 

What great copywriters do is so much more than putting words on a page.

We are skilled with words and planning and monitoring content, but also have insight into human behaviour and how people consume and act on what they read.

When you hire an Australian copywriter, you’re paying for our knowledge, expertise, creative process, strategic planning and ability to apply these skills to you and your business needs. This reassurance that comes with using an experienced freelance copywriter is invaluable. 

Find out why you should partner with me

6. Why the Cheapest Copywriter isn’t the Solution 

Business owners who search for the lowest price usually get what they pay for. 

When you hire the little typewriter as your creative copywriter, content projects are quoted on a project-by-project basis and are charged at a fixed price. An itemised list clearly outlining costs is supplied before starting the project. 

If you need affordable and highly-experienced copywriting services, email hello@thelittletypewriter.com.au with your project details. I’ll get back to you with a quote in 24 hours.

My Process:

Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7

Let’s Talk.

After I’ve responded to your initial enquiry (within 24 hours) I’ll schedule a short introduction call to see if we’re a good fit. We’ll talk about your project details, budget and timeline. You can tell me about your business and ask any questions.

 

Brief + Quote.

Now we’ve had a quick chat, I have a good idea about what you do and the copy problems you need to solve. It’s time to talk business. 

Creative Brief

To tease out the copywriting gold I’ll email you a Q+A. This nuts out the finer details to define your project scope and vision. The more information you provide the better as this brief will set the course for the entire project. Need help with your creative brief? No worries – just let me know. 

Proposal + Quote

Once we’re both happy with the brief I’ll create a proposal/quote for you. Some projects fit into my regular prices, however, others are quoted specific to your needs. This includes a clear outline of expectations, an itemised list of what I’ll deliver, my earliest available start date and proposed project timeline and quote. 

Before I start working my magic the quote must be accepted, signed and returned with a 50% deposit. We’ll both have a copy of the agreement which includes my terms + conditions. This protects both parties and guarantees the work I create is used solely for you. Sign the dotted line and I start work.

Research.

What makes your business tick? Before I put pen to paper, I plan, strategise and understand your audience’s needs and wants, brand voice and key messages. I’ll research your competitors and customers to uncover the language they use and their search intent. I’m as passionate about your business, as I am about my own.

 

Create.

It’s time to write. 

You could spend hours running in the content writing hamster wheel. But, thankfully you don’t have to. I’m here to tell the world why your business matters through creative copy. I take what I’ve learnt through the brief and research and turn it into effective content, ensuring your brand’s story is consistent across all spaces.

Refine.

After your first draft is finished any feedback will be incorporated. I’ll continue to tap away at the keys and work hard on your copy. 

The second review will be your chance to make final edits. Two rounds of revisions are included in TLT’s packages to fine-tune the copy. Revisions are edits that are made within the timeframe specified in your proposal and don’t deviate from the brief and project scope you signed off on.

If you need more changes they’ll be charged at an hourly rate. Creative briefs that are perfected from the start result in minimal edits through the refining stages.

 

Final Draft + Review. 

All revisions are satisfied and my copywriting work is complete. The final copy of your content is sent to you. 

By now you should be excited, buzzing at your desk like a typewriter on crack. Once the final invoice is paid and content accepted, the copyright is transferred to you and your (my) words are there to shout to the world.

Website Feature.

Happy with your content? I ask all my clients for a testimonial or Google My Business review to feature on my site as there’s nothing like a good recommendation! This also includes a mention back to your website, which helps you out too. Now we’re both happy humans. 🙂

We had a great experience with Jayde Walker at The Little Typewriter. Jayde was very thorough and informative in our first discussion which enabled us to navigate our desired pathway forward. The end result delivered way above our initial expectations. Thank you Jayde, look forward to working with you again. Regards Chris Rocci - GM @ Smith Broughton Auctioneers.
Chris Rocci
Chris Rocci
1712900446
It was enjoyable and easy to collaborate with "the little typewriter copywriter". Jayde, is an amazing person to work with and her skills made our project come together within the set timelines. We highly recommend her for copywriting projects.
Colouron Cotton
Colouron Cotton
1668336889
Excellent job done! Couldn't fault in anyway. Great communication skills, very good understanding of what we wanted to achieve for our web site. Would recommend The Little Typewriter and Jayde's creative writing skills to anyone wanting to improve their online presence.
sue Mountford
sue Mountford
1662709836
The Little Typewriter is a big helper! I’ve enlisted Jayde to work on a number of content campaigns in the small business space and she always nails the brief. Her copy is clean and clever. She is very responsive and professional. Highly recommend.
Adam Bub
Adam Bub
1652486897
We recently worked with the little typewriter to produce web site copy for a new business (My Plan Assist) and we could not be more happy with the result. Jayde took the time to get to know our brand, and from there she conducted extensive research before translating our brief into amazing copy. Jayde was professional, knowledgeable and extremely responsive. We were so thrilled with the result that we immediately commissioned the little typewriter to create further content for our blog to further enhance our web site. Highly recommend without hesitation. Samone, My Plan Assist
Samone Harwood
Samone Harwood
1638863957
I've worked with Jayde for our content writing projects and can highly recommend her for her quality of work and professionalism.
Bill Tsouvalas
Bill Tsouvalas
1624511673
Jayde just completed some fantastic content for our new website, we are extremally happy with what Jayde has done for us. Very professional and a quick turnaround time, we would highly recommend her services. Thank you Jayde - Shara & Trent
Delivered top quality content that was helpful with brand exposure! If you need content that delivers a message contact Little Typewriter
kahil tognela
kahil tognela
1615775605
Jayde is one of the most professional and hard working people I have ever come across. Not only does she provide her clients with the highest standard quality of work, she does so with a positive and conscientious attitude. Jayde goes above and beyond for her clients to ensure that she provides exactly what they are looking for and no task is too much for her. Other businesses I have dealt with have not bothered to really get to know what myself as the client is looking for but the rare and unique thing about Jayde is that she really gets to know all her clients on a personal level and that is why you feel so comfortable with her. Jayde embodies everything a hard working, polite, professional should be. I would recommend Jayde a thousand times over and wish all the success in the world for her future projects and endeavours.
Georgia Good
Georgia Good
1606136446
Jayde was great. Delivered exactly what she said she would with great copy that suited my business perfectly.
David Green
David Green
1601275726
Jayde is a wonderful person to work with, especially if you have absolutely no basic knowledge of websites or computer "stuff". Jayde is patient, witty, supportive and never once made me feel like an idiot. I'm an intelligent woman at what I do, but computers and all the jazz were way over my head. Thank God for Jayde!! And I now have a fab website.
I engaged the little typewriter to write and design a short report. The experience was ultra professional and the output was beyond my expectations for both content and graphic design. Strongly recommend!
Sharon Melamed
Sharon Melamed
1591268615
Jayde is a highly talented writer. She takes the time to understand her clients and delivers quality work every time. Always a pleasure to work with.
Mitchell Kelly
Mitchell Kelly
1577949825
I am so happy to have crossed paths with Jayde and her company the little typewriter. She's helped me craft a professional worded email that not only reflects me and my business but did so quickly and easily. I can highly recommend her not only for large copywriting projects but also for small delicate assignments. Looking forward to working with Jayde more in the future!
Clare Martella
Clare Martella
1577671423
Having worked with Jayde for nearly two years at Australian Property Investor Magazine, I have found her communication abilities and knowledge of the Australian property landscape to be impressive.It has been a pleasure working with Jayde in her role as a freelance writer for API. She is reliable, flexible and happy to make revisions when asked. I wouldn’t hesitate in recommending Jayde to potential employees and wish her all the best in her future business endeavours.
Anna Cooper
Anna Cooper
1575500969
Jayde has done an amazing job with our spystore blog :) We will continue working with her for all our blog needs in the future :) Thanks
Jing Jackson
Jing Jackson
1574318704
Having worked with Jayde from the little typewriter for years, she has taken the time to get to know our company and customers extremely well. Jayde knows exactly how to pitch our services and products in a way that is fun, interesting and definitely not boring.We’ve really appreciated the time that goes into researching anything to do with Just in Time Gourmet and new product ranges we take on. Whether it’s a new blog post, producer or gourmet food products, we’ve always been extremely confident Jayde will have a creative way to write that reflects our own brand.We have no hesitation in recommending Jayde and TLT to showcase any business, their products or boost their brand. Yes, we can be a little biased when it comes to our own company, so it’s wonderful when you find someone that is as passionate about making your business a success as we are. Looking forward to our next project together!
Jodee Wearne
Jodee Wearne
1574220207
We recently had Jayde Walker from TLC prepare a series of team member profiles for us for our new website. Would I recommend her services to others? . . . Absolutely!The service Jayde provided was excellent. We couldn't recommend her more highly, or be more pleased with the outcome.
Mapel Building
Mapel Building
1574128235
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6 Responses
  1. DB

    Thanks for sharing these costs – it’s good information and this is a great resource. I’ll be back to read more!

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