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The best way to prepare your business for SEO is to create more blog content.
If you want to bring people to your website, build trust with your audience and prioritise user experience, then you need to invest in the right type of content. When optimised for customers and organic search, the SEO benefits of a blog will give your business sustained and competitive advantages.
Consistent blog content can make a huge difference to your conversion rates.
In fact, businesses with an active blog gain 67% more leads and 55% more visitors than those without.
So how do you start?
Whether you have an existing blog on your website or you know you need to begin, it’s never too late to plan your content strategy. Use blog content to amplify brand awareness, help solve your customer’s problems and drive targeted, trackable traffic to your site.
Allow me to show you why a blog is important and how you can reap the SEO benefits.
People want to read content that teaches them something. Your audience and Google need unique, educational copy if you want to keep your business on the radar.
When you regularly update your blog, you signal to Google you have the most up-to-date content. Over time, this will increase your online credibility and encourage search engines to recommend your website for expert insights.
When you publish articles your audience finds beneficial, your site is positioned as a relevant answer to their questions.
This makes your business more appealing and means customers are more likely to engage with you, share your content and keep coming back for more.
Internal links are important in SEO to help Google understand, crawl and index your site.
A solid linking structure improves usability and establishes a healthy site architecture. Start by updating your blog with valuable content and link to relevant pages in each article.
Ideally, you should include 3-4 internal links (older blogs articles or web copy pages) and 1-2 high-authority external links.
User experience and SEO is an essential partnership. While user experience focuses on your site’s visitors, SEO targets search engines.
Both share a common goal of making users happy and giving them the best possible experience.
Naturally, good blog content creates stronger connections with your audience. When you put their needs first and feed them with regular, dynamic information, you build trust and enhance their time on your site.
Optimise user experience by:
Without relevant keywords, you’re not giving your business blog much exposure.
Keyword research must be done before you write any copy. Otherwise, you’re going in blind with no understanding of the content’s target and the search intent of your users.
Targeting the right keywords for your business isn’t just about industry search terms, either. The process is also useful for finding out what content your readers want to consume.
Include a mix of long-tail keyword phrases, trending terms and practical queries you can use to generate awesome content ideas.
The keywords you target for blog articles will be different to your web copy, yet still tie into your overall content strategy. Add them to your posts and metadata for SEO benefits – but don’t overstuff.
Learn about keyword research for website success.
Blogs are rich in content. They help your audience recognise your website as a valuable resource, which brings in more organic traffic and recurring visitors.
Once you have a blog strategy in place, save time and effort by using bite-sized tips from long-form content you can share across social platforms. This strengthens audience connections and brand loyalty, ultimately leading to more conversions.
The beauty of good blogs is they can be done on a budget compared to other copywriting efforts, with a continuous return on investment – especially when you use a blog writing service.
If you want all the ingredients of great content it’s important to engage with a creative SEO copywriter. We have the expertise and understanding of the copywriting process, so you can get the right blog content for your business.
These are valuable tips. The free checklist was very useful too thanks for sharing.
Cheers, Mitchell. 🙂 Glad they helped. Feel free to subscribe to my blog for more tips!